Reinforcement learning is about to eat A/B testing for lunch

...and, if you're still running manual A/B tests, your competition will eat your lunch too.
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Appthropology Podcast
Welcome to Appthropology, the podcast where we chat with the people behind awesome mobile apps. In every episode, we look to understand the biggest lessons they’ve learned in bringing value to people and dive into interesting stories and insights about how they build and who they build for.

We just wrote the book on message timing

I'm not going to lie, that was one of the most entertaining, interesting, and well-done eBooks I've ever read.