Google keeps tightening the ratchet on spam.

Email senders who send more than 5,000 messages per day to Gmail accounts are considered bulk senders and must meet several requirements. Many companies who send emails on fixed cadences are struggling to stay below the 0.1-0.3% user-reported spam threshold—which is landing them in the promotions folder or Gmail spam folder and impacting their delivery rate.

As opposed to mass blasting emails on fixed cadences to large customer segments, here's how an Agentic AI system works:

  1. As each user joins the platform, they have an AI Agent assigned to them (Think of this agent like a personal shopper or concierge)
  2. The agent learns about the user—including their preferences for email—from data like open rates, event data, and insights gleaned from other the agents of other, similar users.
  3. The agent adjusts the email content, timing, and frequency based on individual demonstrated customer preferences, which will change over time.

Some users get multiple emails per week, while others get very few. Email volume can ramp up during the holidays for some users, and wind down for other users who aren't feeling as festive. From our experience, when companies implement an Agentic AI infrastructure, their send volume typically decreases by 25-75% while still achieving an increase in conversions.

Dynamically tailoring email send volume and frequency per user is just one way that Agentic AI helps brands avoid the spam box.

See here for a visual representation of how AI Agents build dynamic user-level journeys without human interaction.