Lack of a robust messaging content management system can severely impact your team's productivity. Building a CMS for your messaging content in Aampe can revolutionize your workflow and CRM marketing automation efforts, ensuring you have a comprehensive and organized supply of messages for each of your customers and each of your various messaging channels.

The challenge:

Content creation for campaigns often happens under immense time pressure. Copywriters grapple with disorganized submissions in various platforms like Google Docs, Sheets, and even Slack, leading to duplication of efforts and loss of valuable content.

In fact, here were a few exact quotes from some apps we talked to:

🥵 We often get a creative brief and have to write copy for multiple channels without much time to spare because there's the pressure of having new messaging ready every single day.

😖 Most of our copy is submitted in Google Docs or Sheets (or sometimes even just sent over in Slack). There's no order or organization.

😫 We end up creating new content every time because it's such a mess and takes too much time to go back and find what we wrote last time.

A common bottleneck:

All of our content is scattered. It's not organized. It's not documented. You have to reproduce a lot of the content every single time. - Head of CRM, Food Delivery

Despite advanced CRM marketing automation tools like Braze, CleverTap, and MoEngage, copywriters often work with rudimentary tools such as spreadsheets, Google Docs, and emails. This lack of sophistication hinders experimentation and leads to the loss of valuable historical messaging.

Have you ever tried to organize a pile of spreadsheets? Yeech.

This means:

  • Your CRM team can't experiment and try new things, because they're constantly waiting on the content they need.
  • Your older messaging gets lost after the campaign ends and you forget to leverage all that great content with new customers.
  • It's hard to think strategically about your new campaigns because your historical messaging is stored all over the place.
If we wrote a message in the summer and then it’s lost somewhere in a spreadsheet, we just don't get to use it. -CRM Manager, Consumer FinTech

The solution: An Omni-Channel Messaging Content Management System

At Aampe we were recently pleasantly surprised to find that one of the features necessary for us to function (maintaining a large message library) turned out to be a huge benefit to our users.

See, when you write messages in Aampe, they're persistent. They don't disappear. We just keep pulling them and using them as they become appropriate to new users (I'll go into how we figure this out in a later blog). And this is how it should be.

As David Ogilvy famously said:

"You aren't advertising to a standing army; you're advertising to a moving parade."

So, with Aampe, your copywriters write directly on our platform, and what you end up with is a huge library of messages:

This app has 134 different message strings, each with anywhere from 14 to 2,000 variants, resulting in a big, sortable, filterable, searchable library of 9,295 messages. 📚🤯📚🤯📚

...and there are several other benefits too:

1. Centralized Content Storage: Tag, label, and locate your content effortlessly within a singular, organized platform.

As Aampe's AI builds omni-channel experiences across all of your various messaging channels (including mobile push, web push, SMS, WhatsApp, In-app, and email), you can find and store all of your messaging in Aampe's messaging CMS.

2. Recycle and reuse content: Compound the output of your work and build out your catalog:

Your content only expires if you want it to. Aampe’s models figure out what’s working, and who to send messages to. If someone already got a message, that’s fine. We’ll automatically use the ones that work best with your new, incoming users.

3. Visualize Your Content Strategy: Aampe's opportunity map provides an insightful overview, revealing content gaps and opportunities you might have missed.

Aampe’s opportunity map lets you visualize your messaging and see the content gaps that you never would have thought of.
This is amazing. Just having this overview you can see, "Wow, we've actually never written anything about beauty products." -CRM Manager, eCommerce

4. Copy Inspiration in a Click: Effortlessly access existing messages for inspiration, eliminating the need to start from scratch.

Build an extensive message library and seamlessly reuse messages for new and relevant users. Aampe ensures your content remains relevant, eliminating the need for constant recreation.

With Aampe, you don't have to worry about what to write today or try to find or remember what you wrote last year.

Now, you can easily search and find each message – and the performance metrics tied to each individual message – all in your message catalog.

Your creatives are too stretched to spend their time recreating the same messages over and over again when you have new users who haven't seen your best-performing stuff from last year yet. 🥵

Reach out and we'll help you fix that. 🛠

(Cover Image by vectorjuice on Freepik)