Here are the biggest takeaways from OneSignal's 2022 State of Customer Messaging Report:

๐Ÿ“ˆ Users spent 30% more time per day on mobile apps in 2021 and in-app spending rose by 20% to $170Bn.

๐Ÿค 61% of respondents said mobile push notifications are currently the most important channel for their business (followed by email, web push, and SMS)

๐Ÿ’ฌ A huge majority of respondents (44%) said Mobile Push Notifications were the most effective customer re-engagement channel (Email: 17.1%, Web Push: 16.7%)

๐Ÿ“ˆ An even bigger majority (54.7%) of respondents said mobile push will be the most important channel to their company in the next couple of years (Web Push: 11.9%, Email: 11.7%)

๐ŸŽฏ Personalized messages get 259% higher engagement rate than notifications that don't use personalized content.

๐Ÿ—บ Localization produces a 28% higher engagement rate.

๐Ÿ‘† The main KPI used for measuring messaging strategy effectiveness is click-thru rate (35.8%) (Followed by engagement rate (14.4%), impressions (12.6%), Open rate (11.6%), and Conversion Rate (8%)


Here's where things get interesting:

OneSignal reports that using segmentation results in 83% higher engagement rates and "Notifications sent using Intelligent delivery perform *better* than notifications that are scheduled for a specific time".

Aampe, on the other hand reports that, by using our AI timing and content optimization layer on top of OneSignal our users are seeing:

๐Ÿ“ˆ 250-330% increase in conversionsโ€

๐Ÿ“ˆ 1100% increase in app sessionsโ€

๐Ÿ“‰ 50% reduction in user churn

โ€๐Ÿคฏ All WITHOUT having to set up segments or user journeys! ๐Ÿคฏ

...and this is OVER AND ABOVE our customers' baseline metrics (which used segments and intelligent timing).

(Also, Aampe users are also able to draw more useful metrics like app activity rate, add-to-cart rate, and even attributable revenue per message, so you don't have to primarily rely on CTR. ๐Ÿ›’)