What is propensity modeling, and how will it change the way marketers segment and target customers?

Events-based targeting only focuses on the past. Propensity-based targeting focuses on predicting customers' future actions.
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Appthropology Podcast
Welcome to Appthropology, the podcast where we chat with the people behind awesome mobile apps. In every episode, we look to understand the biggest lessons they’ve learned in bringing value to people and dive into interesting stories and insights about how they build and who they build for.

We just wrote the book on message timing

I'm not going to lie, that was one of the most entertaining, interesting, and well-done eBooks I've ever read.